New Story, New Brand
Chase 14 focused on welding, maintenance and construction until 2018, when it opened its Mining & Industrial division. They needed a new look that reflected who they were as a company, and where they wanted to go.
The new Chase 14 logo reflects the company’s core values. It is inspired by the H beam, used for its strength, integrity, and ability to withstand great force. We chose colours both inspired by the founder’s original hockey jersey (and the company’s name roots) and to reflect Chase 14’s Saskatchewan roots and a culture built on hard work and strong relationships of trust and respect.
Chase 14 came to us with a budget, and we developed the tools we thought would best achieve their goals. This included a full brand suite (logos in all formats and use guidelines, Microsoft Office templates), a one-pager that was easily e-mailed and economically printed out to hand out at meetings and tradeshows, and a new website to share their story. When tradeshow season hit, we worked with them to develop a high-impact (and easily portable!) booth and some swag to share with current and prospective clients.
Check out www.chase14.com to learn more about this home-grown industrial company!